Key Duties and Responsibilities

• Identify and develop new business opportunities and customer accounts.
• Develop and maintain strong relationships with distributors, wholesalers, retailers, supermarkets, institutions, hotels, restaurants and corporate customers.
• Drive customer acquisition and account growth within assigned territories.
• Develop and implement strategies to increase sales volumes and market penetration.
• Support route-to-market, distribution and merchandising activities.
• Conduct regular market visits, customer mapping and competitor analysis.
• Gather market intelligence and identify emerging business opportunities.
• Prepare sales reports, forecasts and customer development plans.
• Monitor sales performance against agreed targets and take appropriate action to drive growth.
• Negotiate with customers and business partners to secure and grow accounts.
• Build strong and sustainable customer relationships.
• Travel within assigned territories and spend significant time in the field.

Qualifications & Experience

• Diploma in Sales and Marketing, Business Administration, Commerce or a related field. A Bachelor’s Degree will be an added advantage.
• Minimum 2–3 years of experience in sales, business development or account management, preferably in FMCG, beverages, bottled water or a related industry.
• Proven ability to identify new customers, develop sales opportunities and grow existing accounts.
• Strong understanding of route-to-market, customer acquisition, merchandising and distribution.
• Experience managing relationships with distributors, wholesalers, retailers, supermarkets, institutions, hotels, restaurants and corporate customers.
• Demonstrated ability to achieve sales targets, increase market penetration and develop new business accounts.
• Good negotiation, communication, presentation and interpersonal skills.
• Ability to conduct market visits, competitor analysis, customer mapping and market intelligence gathering.
• Self-motivated, target-oriented, disciplined and able to work with minimum supervision.
• Good numerical and reporting skills, with the ability to prepare sales reports, forecasts and customer development plans.
• Must be willing to travel within assigned territories and spend significant time in the field.
• A valid driving license and ability to ride/drive as required will be an added advantage.

Key Attributes

The ideal candidate should be results-driven, commercially focused, customer-oriented, proactive, persuasive and passionate about business development, with the ability to build the brand, expand distribution, acquire new accounts and consistently deliver sales growth.

• Identify and develop new business opportunities and customer accounts.
• Develop and maintain strong relationships with distributors, wholesalers, retailers, supermarkets, institutions, hotels, restaurants and corporate customers.
• Drive customer acquisition and account growth within assigned territories.
• Develop and implement strategies to increase sales volumes and market penetration.
• Support route-to-market, distribution and merchandising activities.
• Conduct regular market visits, customer mapping and competitor analysis.
• Gather market intelligence and identify emerging business opportunities.
• Prepare sales reports, forecasts and customer development plans.
• Monitor sales performance against agreed targets and take appropriate action to drive growth.
• Negotiate with customers and business partners to secure and grow accounts.
• Build strong and sustainable customer relationships.
• Travel within assigned territories and spend significant time in the field.

• Negotiation
• Communication
• Presentation
• Interpersonal skills
• Market visits
• Competitor analysis
• Customer mapping
• Market intelligence gathering
• Numerical skills
• Reporting skills
• Sales reporting
• Forecasting
• Customer development planning

• Diploma in Sales and Marketing, Business Administration, Commerce or a related field.
• Bachelor’s Degree will be an added advantage.
• Minimum 2–3 years of experience in sales, business development or account management.
• Proven ability to identify new customers, develop sales opportunities and grow existing accounts.
• Strong understanding of route-to-market, customer acquisition, merchandising and distribution.
• Experience managing relationships with distributors, wholesalers, retailers, supermarkets, institutions, hotels, restaurants and corporate customers.
• Demonstrated ability to achieve sales targets, increase market penetration and develop new business accounts.
• Self-motivated, target-oriented, disciplined and able to work with minimum supervision.
• Must be willing to travel within assigned territories and spend significant time in the field.
• A valid driving license and ability to ride/drive as required will be an added advantage.