At AIDS Healthcare Foundation (AHF), you will be part of a global movement dedicated to saving lives, strengthening communities, and advancing health equity. You will work alongside passionate professionals committed to creating meaningful impact across Africa and beyond.

AHF is the world’s largest non-profit HIV/AIDS healthcare organization, providing cutting-edge medicine, prevention, testing, treatment, advocacy, and care services to more than 3.1 million people in 50 countries worldwide, regardless of ability to pay. Founded in 1987, AHF employs more than 9,000 staff globally and continues to lead innovative public health interventions that improve lives and strengthen health systems.

AHF is seeking a dynamic, strategic, and results-oriented Associate Director of Marketing to lead the Africa Bureau’s marketing agenda. This is an exciting opportunity for an experienced marketing leader to shape brand strategy, increase public awareness, strengthen stakeholder engagement, and elevate AHF’s visibility across diverse African markets.

AHF launched its international operations in Africa in 2002. Today, the Africa Bureau supports high-impact HIV/AIDS programs in 15 countries, namely Eswatini, Ethiopia, Ghana, Kenya, Lesotho, Malawi, Mozambique, Nigeria, Rwanda, Sierra Leone, South Africa, Tanzania, Uganda, Zambia and Zimbabwe.

Position Summary:

The Associate Director of Marketing will work closely with the Africa Bureau Chief, Deputy Bureau Chief, and Global Advocacy, Marketing, Policy & Operations teams to develop and implement impactful marketing, communications, and media strategies across the Africa Bureau.

The successful candidate will provide strategic leadership in marketing, oversee brand consistency, drive innovative campaigns, and support AHF’s mission of improving access to HIV/STI prevention, treatment, and care throughout Africa.

Responsibilities or duties

Key Responsibilities:

Strategic Marketing Leadership

• Develop and execute integrated marketing strategies aligned with organizational goals and growth objectives.
• Lead the development, implementation, and monitoring of bureau-wide marketing plans.
• Collaborate with Medical, Prevention, Advocacy, and Program teams to strengthen AHF’s profile and impact.
• Support country-specific marketing initiatives while ensuring alignment with regional and global strategies.

Campaign Development & Content Management:

• Lead high-impact marketing campaigns across:
  • Digital marketing
  • Social media
  • Print and traditional media
  • Events and community engagement
  • Advocacy and partnership platforms
• Drive audience engagement and behavior change through targeted communications.

Digital & Performance Marketing

• Oversee digital marketing initiatives including:
  • SEO/SEM strategies
  • Email marketing automation
  • Paid media campaigns
  • Marketing analytics and performance tracking
• Utilize data-driven insights to optimize campaigns and demonstrate ROI.

Brand & Communications Management

• Ensure consistent application of AHF’s brand identity and messaging across all platforms.
• Lead advertising, promotions, media relations, and public relations activities.
• Oversee development of marketing collateral, publications, reports, newsletters, and promotional materials.

Stakeholder Engagement & Partnerships:

• Build and maintain productive relationships with:
  • Internal leadership teams
  • External agencies and service providers
  • Media houses and journalists
  • Community organizations and partners
• Enhance AHF’s visibility and influence through strategic collaborations.

Financial & Operational Management:

• Support annual marketing budget planning and forecasting.
• Monitor marketing expenditure and ensure efficient resource utilization.
• Identify risks and provide timely reporting on critical issues.

Leadership & Team Management:

• Provide leadership, mentorship, and performance management for marketing teams.
• Foster innovation, collaboration, and continuous improvement within the department.
• Lead marketing transformation initiatives across a dynamic, multi-country environment.

Required Qualifications & Experience:

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Master’s degree or MBA will be an added advantage.

Experience needed

• Minimum of 8–12 years of progressive marketing experience.
• At least 3–5 years in a senior leadership or strategic marketing management role.
• Proven experience delivering successful multi-channel marketing campaigns across diverse markets.
• Strong expertise in digital marketing, analytics, brand management, communications, and stakeholder engagement.
• Demonstrated experience managing budgets, vendors, and ROI-driven marketing initiatives.
• Experience in healthcare, public health, international development, non-profit, or mission-driven organizations is highly desirable.

Desired Competencies

• Strategic thinking and innovation
• Strong leadership and people management skills
• Excellent decision-making and accountability
• Strong stakeholder management and influencing skills
• Change leadership capability
• Exceptional written and verbal communication skills
• Executive-level presentation skills
• High emotional intelligence and cultural sensitivity
• Strong project management skills
• Results-oriented with a proactive and collaborative approach
• Strong design background

• Develop and execute integrated marketing strategies aligned with organizational goals and growth objectives.
• Lead the development, implementation, and monitoring of bureau-wide marketing plans.
• Collaborate with Medical, Prevention, Advocacy, and Program teams to strengthen AHF’s profile and impact.
• Support country-specific marketing initiatives while ensuring alignment with regional and global strategies.
• Lead high-impact marketing campaigns across: Digital marketing, Social media, Print and traditional media, Events and community engagement, Advocacy and partnership platforms
• Drive audience engagement and behavior change through targeted communications.
• Oversee digital marketing initiatives including: SEO/SEM strategies, Email marketing automation, Paid media campaigns, Marketing analytics and performance tracking
• Utilize data-driven insights to optimize campaigns and demonstrate ROI.
• Ensure consistent application of AHF’s brand identity and messaging across all platforms.
• Lead advertising, promotions, media relations, and public relations activities.
• Oversee development of marketing collateral, publications, reports, newsletters, and promotional materials.
• Build and maintain productive relationships with: Internal leadership teams, External agencies and service providers, Media houses and journalists, Community organizations and partners
• Enhance AHF’s visibility and influence through strategic collaborations.
• Support annual marketing budget planning and forecasting.
• Monitor marketing expenditure and ensure efficient resource utilization.
• Identify risks and provide timely reporting on critical issues.
• Provide leadership, mentorship, and performance management for marketing teams.
• Foster innovation, collaboration, and continuous improvement within the department.
• Lead marketing transformation initiatives across a dynamic, multi-country environment.

• Digital marketing
• Social media
• Print and traditional media
• Events and community engagement
• Advocacy and partnership platforms
• SEO/SEM strategies
• Email marketing automation
• Paid media campaigns
• Marketing analytics and performance tracking
• Brand management
• Communications
• Stakeholder engagement
• Strategic thinking
• Innovation
• Leadership
• People management
• Decision-making
• Accountability
• Stakeholder management
• Influencing skills
• Change leadership
• Written communication
• Verbal communication
• Executive-level presentation
• Emotional intelligence
• Cultural sensitivity
• Project management
• Results-oriented
• Proactive approach
• Collaborative approach
• Design background

• Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• Master’s degree or MBA will be an added advantage.
• Proven experience delivering successful multi-channel marketing campaigns across diverse markets.
• Strong expertise in digital marketing, analytics, brand management, communications, and stakeholder engagement.
• Demonstrated experience managing budgets, vendors, and ROI-driven marketing initiatives.
• Experience in healthcare, public health, international development, non-profit, or mission-driven organizations is highly desirable.