The Business Development Officer (Lilongwe) reports to the SACCO Manager and is primarily responsible for driving business growth, strengthening member engagement, and expanding SACCO’s financial performance in line with its strategic objectives. The role combines marketing, product development, and member relations with strong reporting and market intelligence functions.

Responsibilities

• Grow the SACCO business in terms of products and services, loan portfolio, revenues, and assets in line with the SACCO strategy.
• Research on business trends to develop new services, products, and distribution channels. Identify opportunities for campaigns, services, and other opportunities that will lead to an increase in membership.
• Submit monthly progress reports on Sacco membership growth.
• Manage all member’s complaints.
• Participate in pricing the products and services.
• Using knowledge of the market and competitors, identify and develop SACCO’s unique selling propositions and differentiators.
• Prepare, monitor, and implement Marketing Budget and plan.
• Prepare and submit a timely annual work plan to the Manager.
• Design and implement direct marketing campaigns according to marketing strategy.
• Review and analyze the performance of various marketing campaigns, gain insight, and assess the set goals.
• Conduct market research and intelligence for SACCO, analyze results, and present timely written reports where workable recommendations are made to the CEO and leadership.
• Responsible for member recruitment, marketing the SACCO products, and mobilizing savings.

• Develop targeted marketing strategies as per customer segments and needs.
• Develop marketing communication materials and archive for new/old member recruitment and Sacco products marketing.
• Identify and implement targeted marketing activities that will lead to new members’ recruitment and increased SACCO product uptake.
• Develops annual education programs for the Sacco in liaison with the education committee and the Manager.
• Monitoring new and existing members’ accounts to avoid being dormant.
• Timely production and submission of monthly reports on SACCO’s marketing activities.
• Represent the SACCO competently and adequately in his/her capacity.
• Ensure valuable and engaging content for the society website and newsletter.
• Perform such other duties as may be assigned from time.

• Grow the SACCO business in terms of products and services, loan portfolio, revenues, and assets in line with the SACCO strategy.
• Research on business trends to develop new services, products, and distribution channels. Identify opportunities for campaigns, services, and other opportunities that will lead to an increase in membership.
• Submit monthly progress reports on Sacco membership growth.
• Manage all member’s complaints.
• Participate in pricing the products and services.
• Using knowledge of the market and competitors, identify and develop SACCO’s unique selling propositions and differentiators.
• Prepare, monitor, and implement Marketing Budget and plan.
• Prepare and submit a timely annual work plan to the Manager.
• Design and implement direct marketing campaigns according to marketing strategy.
• Review and analyze the performance of various marketing campaigns, gain insight, and assess the set goals.
• Conduct market research and intelligence for SACCO, analyze results, and present timely written reports where workable recommendations are made to the CEO and leadership.
• Responsible for member recruitment, marketing the SACCO products, and mobilizing savings.
• Develop targeted marketing strategies as per customer segments and needs.
• Develop marketing communication materials and archive for new/old member recruitment and Sacco products marketing.
• Identify and implement targeted marketing activities that will lead to new members’ recruitment and increased SACCO product uptake.
• Develops annual education programs for the Sacco in liaison with the education committee and the Manager.
• Monitoring new and existing members’ accounts to avoid being dormant.
• Timely production and submission of monthly reports on SACCO’s marketing activities.
• Represent the SACCO competently and adequately in his/her capacity.
• Ensure valuable and engaging content for the society website and newsletter.
• Perform such other duties as may be assigned from time.