Background

The Commercial Printing Specialist is responsible for driving revenue growth, market penetration, and client satisfaction across Hallmark Limited’s commercial printing portfolio, including offset printing, digital printing, large format, signage, fabrication, and point-of-sale (POS) materials. The role combines sales execution, marketing, business development, and client service, ensuring Hallmark remains a preferred partner for corporates, NGOs, development partners, retailers, and institutions.

Key Responsibilities

Sales & Revenue Generation

• Identify, pursue, and close new business opportunities across all commercial printing product lines.
• Achieve assigned sales targets for offset, digital, large format, signage, fabrication, and POS materials.
• Prepare quotations, proposals, and costings in collaboration with production and finance teams.
• Manage the full sales cycle from lead generation to contract award and handover to production.

Business Development

• Develop and implement account growth strategies for key clients.
• Identify emerging market opportunities, new products, and value-added services.
• Build strategic relationships with corporates, retailers, NGOs, government agencies, and donors.
• Represent Hallmark at industry events, trade shows, and client engagements.

Marketing & Brand Promotion

• Support the development and execution of marketing campaigns for commercial printing services.
• Promote Hallmark’s printing capabilities through presentations, samples, demonstrations, and site visits.
• Gather market intelligence on competitor pricing, offerings, and trends.
• Contribute to product positioning and pricing strategies.

Client Service & Account Management

• Serve as the primary point of contact for assigned clients.
• Ensure clear communication of client requirements to production teams.
• Monitor job progress, delivery timelines, and quality standards.
• Handle client feedback, complaints, and post-delivery follow-ups to ensure satisfaction and repeat business.

Internal Coordination & Reporting

• Work closely with production, procurement, and finance teams to ensure feasibility and profitability.
• Maintain accurate sales pipelines, forecasts, and CRM records.
• Prepare regular sales and performance reports for management.
• Ensure compliance with Hallmark policies, pricing guidelines, and quality standards.

Qualifications & Experience

Academic Qualifications

• Bachelor’s degree in Marketing, Business Administration, Sales, Graphic Arts, Printing Technology, or a related field.
• Professional training in sales, marketing, or printing technology is an added advantage.

Experience

• Minimum of 5 years’ experience in commercial printing sales or a related B2B environment.
• Proven experience selling offset printing, digital printing, large format, signage, fabrication, and POS materials.
• Demonstrated ability to manage key accounts and close high-value deals.
• Experience working with corporates, NGOs, retailers, or donor-funded projects is an advantage.

Skills & Competencies

• Strong sales, negotiation, and presentation skills.
• Good understanding of printing processes, materials, and production workflows.
• Commercial awareness and pricing/costing understanding.
• Excellent communication and relationship-management skills.
• Ability to work independently and meet targets under pressure.
• Proficiency in MS Office; CRM experience is an added advantage.
• Valid driver’s licence preferred.

• Identify, pursue, and close new business opportunities across all commercial printing product lines.
• Achieve assigned sales targets for offset, digital, large format, signage, fabrication, and POS materials.
• Prepare quotations, proposals, and costings in collaboration with production and finance teams.
• Manage the full sales cycle from lead generation to contract award and handover to production.
• Develop and implement account growth strategies for key clients.
• Identify emerging market opportunities, new products, and value-added services.
• Build strategic relationships with corporates, retailers, NGOs, government agencies, and donors.
• Represent Hallmark at industry events, trade shows, and client engagements.
• Support the development and execution of marketing campaigns for commercial printing services.
• Promote Hallmark’s printing capabilities through presentations, samples, demonstrations, and site visits.
• Gather market intelligence on competitor pricing, offerings, and trends.
• Contribute to product positioning and pricing strategies.
• Serve as the primary point of contact for assigned clients.
• Ensure clear communication of client requirements to production teams.
• Monitor job progress, delivery timelines, and quality standards.
• Handle client feedback, complaints, and post-delivery follow-ups to ensure satisfaction and repeat business.
• Work closely with production, procurement, and finance teams to ensure feasibility and profitability.
• Maintain accurate sales pipelines, forecasts, and CRM records.
• Prepare regular sales and performance reports for management.
• Ensure compliance with Hallmark policies, pricing guidelines, and quality standards.

• Strong sales, negotiation, and presentation skills.
• Good understanding of printing processes, materials, and production workflows.
• Commercial awareness and pricing/costing understanding.
• Excellent communication and relationship-management skills.
• Ability to work independently and meet targets under pressure.
• Proficiency in MS Office; CRM experience is an added advantage.
• Valid driver’s licence preferred.

• Bachelor’s degree in Marketing, Business Administration, Sales, Graphic Arts, Printing Technology, or a related field.
• Professional training in sales, marketing, or printing technology is an added advantage.
• Minimum of 5 years’ experience in commercial printing sales or a related B2B environment.
• Proven experience selling offset printing, digital printing, large format, signage, fabrication, and POS materials.
• Demonstrated ability to manage key accounts and close high-value deals.
• Experience working with corporates, NGOs, retailers, or donor-funded projects is an advantage.