Description

To design and oversee a seamless, multi-directional communication framework that ensures effective information flow between leadership and staff, and between the brand and the public.

Responsibilities

Reporting to the Head of Communication and Corporate Events, the Communication Manager will be required to carry out the following duties.

Internal Communication & Engagement (Primary Focus)

• Design and execute a comprehensive annual Internal Communications Strategy aimed at increasing employee net promoter scores and engagement.
• Establish a robust newsroom approach to gather stories from all departments and plants, ensuring every corner of the organization feels seen and heard.
• Modernize internal touchpoints, ensuring effective use of analog and digital notice boards, and coordinating with the Digital Community Manager to effectively use mobile-first communication tools.
• Implement Listen-and-Respond mechanisms to ensure communication is a two-way street, allowing staff feedback to reach management effectively.
• Collaborate closely with Human Resources to manage change management communications, employee value proposition (EVP), and internal brand-building.

Strategic External Communications

• Lead the development of high-impact press releases, corporate presentations, and official statements that resonate with the Malawian market.
• Support the Digital Community Manager to achieve effective community management and growth of Castel Malawi’s digital footprint, while ensuring content is engaging and brand compliant.
• Support the development of a rapid-response communication protocol to protect corporate reputation during sensitive issues.
• Oversee the communication aspects of the Consumer Complaints process to ensure a professional, empathetic, and timely brand voice.

CSR & Stakeholder Support (Support Function)

• Assist in the drafting of PR/CSR policies and provide the communication muscle for approved CSR initiatives.
• Support the Corporate Affairs Director by preparing briefing notes, stakeholder newsletters, and event collateral.
• Act as the communication bridge with Castel Groupe and partners to ensure local activities reflect international standards.

Budgetary Integrity

• Execute all internal and external communication programs with strict adherence to the approved annual budget, ensuring zero unauthorized variances.
• Continuously evaluate and audit communication spend to identify cost-saving opportunities and improve the cost-per-reach across digital and traditional channels.
• Deliver monthly financial performance reports that track actual spend against projected targets, providing strategic insights to the Head of Communications and Corporate Events.

Qualifications

Education & Experience

Education

The ideal candidates should have at least the following qualifications and experience:

• University Degree in Public Relations, Journalism, Mass Communications, Marketing.
• Progressive experience in communications management in a diverse environment.
• High computer literacy and knowledge of publishing packages

Key Competencies

• Ability to turn complex business data into compelling narratives for diverse audiences.
• Skilled in planning methodology and capable of seeing the big picture while managing tactical execution.
• High emotional intelligence with the ability to navigate different organizational levels and cultural nuances.
• Strong eye for design and the ability to supervise creative agencies effectively.
• Proactive self-starter who can pivot quickly in a fast-paced commercial environment.

• Design and execute a comprehensive annual Internal Communications Strategy aimed at increasing employee net promoter scores and engagement.
• Establish a robust newsroom approach to gather stories from all departments and plants, ensuring every corner of the organization feels seen and heard.
• Modernize internal touchpoints, ensuring effective use of analog and digital notice boards, and coordinating with the Digital Community Manager to effectively use mobile-first communication tools.
• Implement Listen-and-Respond mechanisms to ensure communication is a two-way street, allowing staff feedback to reach management effectively.
• Collaborate closely with Human Resources to manage change management communications, employee value proposition (EVP), and internal brand-building.
• Lead the development of high-impact press releases, corporate presentations, and official statements that resonate with the Malawian market.
• Support the Digital Community Manager to achieve effective community management and growth of Castel Malawi’s digital footprint, while ensuring content is engaging and brand compliant.
• Support the development of a rapid-response communication protocol to protect corporate reputation during sensitive issues.
• Oversee the communication aspects of the Consumer Complaints process to ensure a professional, empathetic, and timely brand voice.
• Assist in the drafting of PR/CSR policies and provide the communication muscle for approved CSR initiatives.
• Support the Corporate Affairs Director by preparing briefing notes, stakeholder newsletters, and event collateral.
• Act as the communication bridge with Castel Groupe and partners to ensure local activities reflect international standards.
• Execute all internal and external communication programs with strict adherence to the approved annual budget, ensuring zero unauthorized variances.
• Continuously evaluate and audit communication spend to identify cost-saving opportunities and improve the cost-per-reach across digital and traditional channels.
• Deliver monthly financial performance reports that track actual spend against projected targets, providing strategic insights to the Head of Communications and Corporate Events.

• Ability to turn complex business data into compelling narratives for diverse audiences.
• Skilled in planning methodology and capable of seeing the big picture while managing tactical execution.
• High emotional intelligence with the ability to navigate different organizational levels and cultural nuances.
• Strong eye for design and the ability to supervise creative agencies effectively.
• Proactive self-starter who can pivot quickly in a fast-paced commercial environment.
• High computer literacy and knowledge of publishing packages

• University Degree in Public Relations, Journalism, Mass Communications, Marketing.
• Progressive experience in communications management in a diverse environment.
• High computer literacy and knowledge of publishing packages