Background

Lets Write Africa’s Story Together! Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

Responsible for leading and implementing the organisation’s marketing, brand, communications, and customer engagement initiatives in alignment with business objectives. The role drives brand visibility, supports business growth, strengthens customer engagement, and ensures effective execution of marketing campaigns and stakeholder communication initiatives.

The Head of Marketing provides functional leadership to the marketing team and works closely with business units to deliver integrated marketing solutions that enhance customer value, commercial performance, and brand positioning.

Key Responsibilities

Marketing Strategy Execution

• Support the implementation of the organisation’s marketing and brand strategy aligned to business priorities and customer needs.
• Translate strategic objectives into actionable marketing plans, campaigns, and initiatives that drive awareness, customer acquisition, retention, and engagement.

Brand Management

• Manage and protect the organisation’s brand identity and ensure consistency across all communication channels, campaigns, and customer touchpoints.
• Support the continuous strengthening of brand positioning and market visibility.

Marketing Campaign Management

• Plan, coordinate, and oversee marketing campaigns across traditional and digital channels to ensure effective execution, measurable impact, and value for money.
• Manage relationships with agencies, media partners, and suppliers in line with agreed service levels and budgets.

Stakeholder Engagement & Communications

• Support internal and external communication initiatives that strengthen stakeholder engagement and brand reputation.
• Collaborate with business units and support functions to ensure aligned and effective messaging.

Market Intelligence & Insights

• Monitor market trends, competitor activity, customer insights, and emerging opportunities to support informed marketing decisions and business growth initiatives.
• Provide marketing insights and recommendations to management.

Digital Marketing & Customer Engagement

• Support the growth of digital marketing capabilities and customer engagement initiatives across digital platforms.
• Drive customer-focused marketing initiatives that improve customer experience and engagement.

Internal Marketing & Employee Engagement

• Lead internal marketing and employee engagement initiatives that strengthen organisational culture, employee alignment, and brand advocacy.
• Develop and coordinate internal communication and engagement campaigns that support strategic priorities, organisational change initiatives, employee experience, and corporate culture.
• Work collaboratively with Human Capital and business leaders to ensure consistent internal messaging and alignment between the employee and customer brand experience.

Marketing Performance & Reporting

• Track and evaluate marketing performance using agreed metrics and reporting tools.
• Provide regular campaign performance analysis and recommend improvements to optimise effectiveness and return on investment.

Budget Management

Manage and monitor the marketing budget to ensure effective utilisation of resources and alignment to business priorities.

Leadership & Team Management

• Lead, coach, and develop the marketing team to ensure high performance, collaboration, and capability development.
• Promote a customer-centric, performance-driven, and innovative culture within the function.

Skills

Adaptive Thinking, Brand Development, Campaign Management, Change Management, Commercial Acumen, Cultural Awareness, Data Compilation, Evaluating Information, Executing Plans, Managerial Accounting, Market Analysis, Media Management, Oral Communications, Professional Presentation, Target Market Segmentation

Competencies

• Action Oriented
• Builds Effective Teams
• Business Insight
• Communicates Effectively
• Cultivates Innovation
• Drives Results
• Ensures Accountability
• Manages Complexity

Education

Bachelor of Business Administration (BBA): Marketing

• Support the implementation of the organisation’s marketing and brand strategy aligned to business priorities and customer needs.
• Translate strategic objectives into actionable marketing plans, campaigns, and initiatives that drive awareness, customer acquisition, retention, and engagement.
• Manage and protect the organisation’s brand identity and ensure consistency across all communication channels, campaigns, and customer touchpoints.
• Support the continuous strengthening of brand positioning and market visibility.
• Plan, coordinate, and oversee marketing campaigns across traditional and digital channels to ensure effective execution, measurable impact, and value for money.
• Manage relationships with agencies, media partners, and suppliers in line with agreed service levels and budgets.
• Support internal and external communication initiatives that strengthen stakeholder engagement and brand reputation.
• Collaborate with business units and support functions to ensure aligned and effective messaging.
• Monitor market trends, competitor activity, customer insights, and emerging opportunities to support informed marketing decisions and business growth initiatives.
• Provide marketing insights and recommendations to management.
• Support the growth of digital marketing capabilities and customer engagement initiatives across digital platforms.
• Drive customer-focused marketing initiatives that improve customer experience and engagement.
• Lead internal marketing and employee engagement initiatives that strengthen organisational culture, employee alignment, and brand advocacy.
• Develop and coordinate internal communication and engagement campaigns that support strategic priorities, organisational change initiatives, employee experience, and corporate culture.
• Work collaboratively with Human Capital and business leaders to ensure consistent internal messaging and alignment between the employee and customer brand experience.
• Track and evaluate marketing performance using agreed metrics and reporting tools.
• Provide regular campaign performance analysis and recommend improvements to optimise effectiveness and return on investment.
• Manage and monitor the marketing budget to ensure effective utilisation of resources and alignment to business priorities.
• Lead, coach, and develop the marketing team to ensure high performance, collaboration, and capability development.
• Promote a customer-centric, performance-driven, and innovative culture within the function.

• Adaptive Thinking
• Brand Development
• Campaign Management
• Change Management
• Commercial Acumen
• Cultural Awareness
• Data Compilation
• Evaluating Information
• Executing Plans
• Managerial Accounting
• Market Analysis
• Media Management
• Oral Communications
• Professional Presentation
• Target Market Segmentation

• Bachelor of Business Administration (BBA): Marketing