Mzuzu International Academy is a co-educational institution offering both day and boarding education, following the Cambridge IGCSE curriculum. The school is committed to academic excellence and holistic student development.

Job Overview

The Marketing Assistant will support the planning, execution, and optimization of marketing activities. The role focuses on digital marketing, content creation, and campaign coordination to enhance brand visibility and increase student enrollment.Career counseling service

The Role

Content Creation & Social Media Management

• Create engaging content for platforms such as Facebook, Instagram, TikTok, and LinkedIn
• Write captions and posts aligned with the school’s brand voice
• Capture and edit photos/videos for campaigns and events
• Monitor engagement and respond to messages where appropriate

Campaign Support

• Assist in developing and executing marketing campaigns
• Coordinate campaign materials such as posters, videos, and ads
• Support planning of content shoots and schedules

Digital Marketing

• Assist in managing paid campaigns (e.g., Facebook and Google Ads)
• Track performance metrics such as reach and engagement
• Prepare basic performance reports and suggest improvements

Event Coverage & Storytelling

• Document school events and student achievements
• Create highlight content (e.g., weekly features, celebrations)
• Promote consistent storytelling of school culture

Brand & Communications Support

• Ensure all content aligns with branding guidelines
• Support communication with parents and prospective families

Qualifications and Skills

• Degree in Journalism, Development Communication, Marketing, or related field
• Strong writing and communication skills
• Basic photography and video editing skills
• Understanding of social media platforms and trends
• Creativity and ability to generate engaging content
• Good organizational and time management skills

Added Advantage

• Experience with tools such as Canva, CapCut, or Adobe Creative Suite
• Basic knowledge of digital advertising (Facebook Ads, Google Ads)
• Familiarity with school environments

Key Attributes

• Creative and detail-oriented
• Proactive and eager to learn
• Strong teamwork and collaboration skills
• Passion for storytelling and education

• Create engaging content for platforms such as Facebook, Instagram, TikTok, and LinkedIn
• Write captions and posts aligned with the school’s brand voice
• Capture and edit photos/videos for campaigns and events
• Monitor engagement and respond to messages where appropriate
• Assist in developing and executing marketing campaigns
• Coordinate campaign materials such as posters, videos, and ads
• Support planning of content shoots and schedules
• Assist in managing paid campaigns (e.g., Facebook and Google Ads)
• Track performance metrics such as reach and engagement
• Prepare basic performance reports and suggest improvements
• Document school events and student achievements
• Create highlight content (e.g., weekly features, celebrations)
• Promote consistent storytelling of school culture
• Ensure all content aligns with branding guidelines
• Support communication with parents and prospective families

• Strong writing and communication skills
• Basic photography and video editing skills
• Understanding of social media platforms and trends
• Creativity and ability to generate engaging content
• Good organizational and time management skills
• Experience with tools such as Canva, CapCut, or Adobe Creative Suite
• Basic knowledge of digital advertising (Facebook Ads, Google Ads)

• Degree in Journalism, Development Communication, Marketing, or related field
• Familiarity with school environments