About Masters Finance Limited

Masters Finance Limited is a Malawian-owned and licensed Deposit Taking Microfinance Institution (DTMFI) dedicated to promoting financial inclusion, economic empowerment, and growth. The institution provides tailored savings and credit solutions for individuals, entrepreneurs, and small businesses.

Job Overview

The Marketing Manager will lead the development and execution of the organization’s marketing strategy, brand positioning, and stakeholder engagement initiatives.

The role aims to strengthen brand visibility, customer acquisition, and market reputation through data-driven marketing activities that support business growth.

Key Responsibilities

• Develop and implement strategic marketing plans aligned with organizational objectives.
• Manage brand positioning and communication strategies.
• Lead digital marketing initiatives and campaign execution.
• Enhance customer acquisition and engagement strategies.
• Strengthen relationships with stakeholders and partners.
• Monitor and analyze marketing performance and market trends.
• Ensure marketing activities comply with industry standards and regulations.

Qualifications and Experience

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Professional marketing certification (CIM or equivalent) is preferred.
• 5–8 years of marketing experience, preferably in financial services or a related sector.
• Strong experience in brand management, digital marketing, and campaign execution.
• Good understanding of financial products and customer behaviour.

Key Competencies

• Strategic planning and analytical skills.
• Excellent communication and writing abilities.
• Creativity with strong branding awareness.
• Strong stakeholder engagement and relationship-building skills.
• High integrity, professionalism, and attention to detail.
• Proficiency in digital marketing tools and analytics platforms.

• Develop and implement strategic marketing plans aligned with organizational objectives.
• Manage brand positioning and communication strategies.
• Lead digital marketing initiatives and campaign execution.
• Enhance customer acquisition and engagement strategies.
• Strengthen relationships with stakeholders and partners.
• Monitor and analyze marketing performance and market trends.
• Ensure marketing activities comply with industry standards and regulations.

• Strategic planning and analytical skills.
• Excellent communication and writing abilities.
• Creativity with strong branding awareness.
• Strong stakeholder engagement and relationship-building skills.
• High integrity, professionalism, and attention to detail.
• Proficiency in digital marketing tools and analytics platforms.

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Professional marketing certification (CIM or equivalent) is preferred.
• 5–8 years of marketing experience, preferably in financial services or a related sector.
• Strong experience in brand management, digital marketing, and campaign execution.
• Good understanding of financial products and customer behaviour.