Role Overview

The Marketing & Partnerships Manager drives brand awareness, audience growth, and revenue through integrated marketing campaigns and strategic alliances. This role owns both direct-to-consumer marketing and B2B partner development, ensuring consistent messaging across all channels.

Key Responsibilities

Marketing Strategy: Develop and execute multi-channel campaigns (email, social, paid media, CRM) to drive ticket sales, content subscriptions, or lead generation.

Brand Management: Maintain brand voice, messaging hierarchy, and visual identity across all owned and earned touchpoints.

Partnership Development: Identify, pitch, and negotiate with complementary brands, nonprofits, influencers, and corporate sponsors to create co-marketing programs, cross-promotions, and revenue-share deals.

Campaign Analytics: Monitor KPIs (CAC, ROAS, LTV, open rates, conversion funnels); report weekly to leadership and optimize accordingly.

Content Collaboration: Brief creative teams on campaign assets; ensure marketing copy and visuals are compelling and compliant.

Event Marketing: Lead pre, during, and post-event marketing for programs, including ticket promos, influencer seeding, and onsite activations.

Budget Management: Own marketing and partnership activation budgets; track ROI on all paid and barter deals.

Qualifications

Experience: 5–7 years in marketing, brand partnerships, or business development. Agency or media/events background preferred.

Proven Results: Track record of growing audience/ revenue through partnerships (e.g., licensing, sponsorships, affiliate, or cross-promotions).

Tools: Expert in HubSpot/Mailchimp, Meta Ads Manager, Google Analytics, Asana/Trello. CRM and reporting fluency.

Soft Skills: Excellent negotiation, presentation, and project management skills. Self-starter with relationship-building instinct.

Education: Bachelor’s in Marketing, Business, Communications, or equivalent.

Success Metrics (KPIs)

• % growth in owned audience (email, social, members)
• Revenue from partnerships (sponsorships, co-promotions)
• Campaign ROAS and CPA vs. target
• Partner retention and referral rate

Who Can Apply

• Passionate about film, tech, or creativity
• Responsible and hardworking
• Good communication and teamwork skills
• Willing to learn and grow

• Develop and execute multi-channel campaigns (email, social, paid media, CRM) to drive ticket sales, content subscriptions, or lead generation.
• Maintain brand voice, messaging hierarchy, and visual identity across all owned and earned touchpoints.
• Identify, pitch, and negotiate with complementary brands, nonprofits, influencers, and corporate sponsors to create co-marketing programs, cross-promotions, and revenue-share deals.
• Monitor KPIs (CAC, ROAS, LTV, open rates, conversion funnels); report weekly to leadership and optimize accordingly.
• Brief creative teams on campaign assets; ensure marketing copy and visuals are compelling and compliant.
• Lead pre, during, and post-event marketing for programs, including ticket promos, influencer seeding, and onsite activations.
• Own marketing and partnership activation budgets; track ROI on all paid and barter deals.

• HubSpot/Mailchimp
• Meta Ads Manager
• Google Analytics
• Asana/Trello
• CRM and reporting fluency
• Negotiation
• Presentation
• Project management
• Relationship-building

• 5–7 years in marketing, brand partnerships, or business development.
• Agency or media/events background preferred.
• Proven track record of growing audience/ revenue through partnerships (e.g., licensing, sponsorships, affiliate, or cross-promotions).
• Expert in HubSpot/Mailchimp, Meta Ads Manager, Google Analytics, Asana/Trello.
• CRM and reporting fluency.
• Excellent negotiation, presentation, and project management skills.
• Self-starter with relationship-building instinct.
• Bachelor’s in Marketing, Business, Communications, or equivalent.
• Passionate about film, tech, or creativity
• Responsible and hardworking
• Good communication and teamwork skills
• Willing to learn and grow