Background information about the job or company (e.g., role context, company overview)

Telekom Networks Malawi Plc (TNM Plc) is leading Malawi’s digital transformation, delivering next generation connectivity, mobile financial services, and enterprise solutions that are redefining how businesses connect, operate, and grow. As a fast evolving, innovation driven telecommunications and digital services provider, TNM is shaping the future of connectivity in Malawi. To support this vision, we are seeking to attract high calibre, commercially astute, and relationship driven professionals to join the Company in the positions below. This is a high impact opportunity for individuals who thrive in dynamic, performance-oriented environments and are motivated by results. At TNM, you will join a team that goes beyond to empower businesses, drive digital transformation, and unlock sustainable growth in an increasingly connected economy.

Reporting to the Senior Manager Brand and Communications the Media (ATL) and Creative Development Expert shall be responsible for the execution of above the Line media, brand and creative initiatives that strengthen TNM's market presence and deliver impactful customer communications.

Responsibilities or duties

Major Task and Responsibilities

• Execute approved marketing communications and ATL campaigns across TV, radio, print and outdoor media.
• Ensure consistent application of TNM brand guidelines across all marketing materials and touchpoints.
• Review and approve creative materials for brand compliance and quality before release.
• Coordinate the production and deployment of branded communication materials.
• Work with product teams to support product launches and marketing campaigns.
• Manage relationships with advertising agencies, media agencies and media houses.
• Develop and execute end-to-end media plans and schedules together with media buying agency.
• Monitor media placements, campaign delivery and advertising spend to maximize return on investment.
• Maintain strong TNM brand visibility across paid media channels.
• Monitor industry trends, competitor activity and emerging media opportunities to inform marketing decisions.
• Monitor media coverage and prepare media monitoring and performance reports.
• Support media engagements, press events and corporate communication initiatives. Track campaign effectiveness, brand performance and customer insights.
• Prepare timely reports and recommendations on media investments, campaign performance and market intelligence.

Qualifications or requirements (e.g., education, skills)

Educational and Professional Requirements

• Bachelor's Degree in Marketing, Business, Social Sciences or a related discipline.
• Those with Chartered Institute of Marketing (CIM) Professional Diploma will have an added advantage.
• Strong understanding of ATL media planning and campaign execution.
• Sound knowledge of brand management and integrated marketing communications.
• Excellent communication, presentation, stakeholder management and interpersonal skills.
• High attention to detail, creativity and ability to work under pressure while meeting deadlines.

Experience needed

• Minimum of three (3) to five (5) years' experience in Marketing, Brand Management or Corporate Communications.
• Experience working directly with advertising agencies, media agencies and media houses.

• Execute approved marketing communications and ATL campaigns across TV, radio, print and outdoor media.
• Ensure consistent application of TNM brand guidelines across all marketing materials and touchpoints.
• Review and approve creative materials for brand compliance and quality before release.
• Coordinate the production and deployment of branded communication materials.
• Work with product teams to support product launches and marketing campaigns.
• Manage relationships with advertising agencies, media agencies and media houses.
• Develop and execute end-to-end media plans and schedules together with media buying agency.
• Monitor media placements, campaign delivery and advertising spend to maximize return on investment.
• Maintain strong TNM brand visibility across paid media channels.
• Monitor industry trends, competitor activity and emerging media opportunities to inform marketing decisions.
• Monitor media coverage and prepare media monitoring and performance reports.
• Support media engagements, press events and corporate communication initiatives. Track campaign effectiveness, brand performance and customer insights.
• Prepare timely reports and recommendations on media investments, campaign performance and market intelligence.

• Strong understanding of ATL media planning and campaign execution.
• Sound knowledge of brand management and integrated marketing communications.
• Excellent communication, presentation, stakeholder management and interpersonal skills.
• High attention to detail, creativity and ability to work under pressure while meeting deadlines.

• Bachelor's Degree in Marketing, Business, Social Sciences or a related discipline.
• Those with Chartered Institute of Marketing (CIM) Professional Diploma will have an added advantage.
• Minimum of three (3) to five (5) years' experience in Marketing, Brand Management or Corporate Communications.
• Experience working directly with advertising agencies, media agencies and media houses.