Post Objective

The Public Relations and Marketing Officer will be responsible for developing and executing marketing strategies to promote the company’s products and services. This role involves conducting market research, creating content, managing campaigns, and analyzing performance to drive brand awareness and lead generation.

1.0 Key Responsibilities

We are seeking a proactive and detail-oriented Marketing Specialist to support the planning, execution, and analysis of integrated marketing campaigns. This role will be responsible for creating content, conducting market research, supporting brand consistency, and tracking performance across various digital and offline channels. The ideal candidate is both creative and analytical, with strong communication skills and a passion for delivering measurable marketing outcomes.

1.1 Campaign Development & Execution

• Assist in the planning, development, and implementation of marketing campaigns across digital, print, email, social media, and event channels.
• Coordinate with designers, content creators, and vendors to ensure the timely delivery of campaign assets.
• Support localization and personalization efforts based on market or audience segment.

1.2 Content Creation & Asset Management

• Write, edit, and optimize content for websites, landing pages, blogs, newsletters, and social media platforms.
• Develop compelling email copy and campaign templates in line with brand voice and marketing objectives.
• Collaborate with design and video teams to produce visually engaging marketing materials.

1.3 Market Research & Competitive Analysis

• Conduct ongoing research on customer segments, market trends, and competitor strategies.
• Gather and analyze data to support campaign development, product positioning, and messaging.
• Generate insights to guide content strategy, pricing models, and lead generation approaches.

1.4 Brand Management & Messaging Consistency

• Ensure consistency of tone, messaging, and visual identity across all platforms and channels.
• Maintain and apply brand guidelines in all marketing collateral and campaigns.
• Support initiatives to strengthen brand positioning across new and existing markets.

1.5 Performance Tracking, Reporting & Optimization

• Monitor and report on KPIs related to campaign performance (e.g., CTR, CPC, engagement rate, lead quality).
• Use tools like Google Analytics, Meta Ads Manager, and CRM platforms to evaluate success.
• Assist in A/B testing, ROI analysis, and adjustments to campaigns based on performance data.

1.6 Support for Offline Events & Materials

• Prepare marketing collateral (brochures, flyers, banners) for trade shows, university fairs, partner events, and internal activations.
• Assist with event promotion, logistics coordination, and post-event lead follow-up.
• Ensure all offline materials are aligned with brand standards and campaign messaging.

1.7 Public Relations & Media Engagement

• Manage PR strategy to raise Astria Learning’s profile in the global education, tech, and investment landscapes.
• Write and distribute press releases, secure media coverage, and build relationships with key journalists and publications.
• Position company executives as thought leaders through contributed articles, podcast appearances, and event participation.

2.0 Additional Responsibilities

• Contribute to cross-functional projects with admissions, academic, or product teams.
• Support internal communications and employee branding initiatives.
• Participate in regular team meetings and brainstorming sessions to share ideas and insights.
• Perform other related duties as assigned or directed by the Marketing Manager or supervisor.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of relevant experience in marketing or communications.
• 2+ years in public relations and corporate branding
• Experience working with CRM, email marketing, or digital advertising tools (HubSpot, Mailchimp, Google Ads, Meta Ads, etc.).

Skills & Competencies

• Strong writing and editing skills with attention to detail.
• Proficiency in Microsoft Office and marketing tools like Canva, WordPress, or Adobe Creative Suite.
• Basic knowledge of SEO, content strategy, and digital marketing metrics.
• Ability to multitask, prioritize responsibilities, and meet deadlines in a fast-paced environment.

Soft Skills

• Strong organizational and communication skills.
• Creative thinker with a proactive mindset.
• Team player with a willingness to learn and contribute ideas.
• Analytical and results-oriented approach to marketing tasks.

Deliverables and Reporting

Contractor shall submit performance reports on a [monthly/quarterly/annual] basis

KPIs and reporting templates will be provided by the Company

All reports must be submitted by the deadlines set by HR or the Operations Team

• Assist in the planning, development, and implementation of marketing campaigns across digital, print, email, social media, and event channels.
• Coordinate with designers, content creators, and vendors to ensure the timely delivery of campaign assets.
• Support localization and personalization efforts based on market or audience segment.
• Write, edit, and optimize content for websites, landing pages, blogs, newsletters, and social media platforms.
• Develop compelling email copy and campaign templates in line with brand voice and marketing objectives.
• Collaborate with design and video teams to produce visually engaging marketing materials.
• Conduct ongoing research on customer segments, market trends, and competitor strategies.
• Gather and analyze data to support campaign development, product positioning, and messaging.
• Generate insights to guide content strategy, pricing models, and lead generation approaches.
• Ensure consistency of tone, messaging, and visual identity across all platforms and channels.
• Maintain and apply brand guidelines in all marketing collateral and campaigns.
• Support initiatives to strengthen brand positioning across new and existing markets.
• Monitor and report on KPIs related to campaign performance (e.g., CTR, CPC, engagement rate, lead quality).
• Use tools like Google Analytics, Meta Ads Manager, and CRM platforms to evaluate success.
• Assist in A/B testing, ROI analysis, and adjustments to campaigns based on performance data.
• Prepare marketing collateral (brochures, flyers, banners) for trade shows, university fairs, partner events, and internal activations.
• Assist with event promotion, logistics coordination, and post-event lead follow-up.
• Ensure all offline materials are aligned with brand standards and campaign messaging.
• Manage PR strategy to raise Astria Learning’s profile in the global education, tech, and investment landscapes.
• Write and distribute press releases, secure media coverage, and build relationships with key journalists and publications.
• Position company executives as thought leaders through contributed articles, podcast appearances, and event participation.
• Contribute to cross-functional projects with admissions, academic, or product teams.
• Support internal communications and employee branding initiatives.
• Participate in regular team meetings and brainstorming sessions to share ideas and insights.
• Perform other related duties as assigned or directed by the Marketing Manager or supervisor.

• Strong writing and editing skills with attention to detail.
• Proficiency in Microsoft Office and marketing tools like Canva, WordPress, or Adobe Creative Suite.
• Basic knowledge of SEO, content strategy, and digital marketing metrics.
• Ability to multitask, prioritize responsibilities, and meet deadlines in a fast-paced environment.
• Strong organizational and communication skills.
• Creative thinker with a proactive mindset.
• Team player with a willingness to learn and contribute ideas.
• Analytical and results-oriented approach to marketing tasks.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of relevant experience in marketing or communications.
• 2+ years in public relations and corporate branding
• Experience working with CRM, email marketing, or digital advertising tools (HubSpot, Mailchimp, Google Ads, Meta Ads, etc.).