Background

Banja La Mtsogolo (BLM) is a Malawian Non-Governmental Healthcare Organization established in 1987. BLM provides quality Family Planning and Reproductive Healthcare services, including HIV/AIDS information and interventions. BLM is a senior member of the Marie Stopes International (MSI) Partnership, which operates in 43 countries.

We exist to improve the quality of life in Malawi through family planning and reproductive healthcare services. We serve over 800,000 clients annually and make a significant contribution to national family planning objectives. The organization has national coverage, operating through 23 clinics and numerous outreach clinic sites.

Applications are invited from suitably qualified candidates to fill the following vacant position:

Social Business Marketing Officer

Direct reporting line: Senior Advocacy & Marketing Manager

Parallel reporting line: Commercial Services Director

Location: Support Office-Lilongwe

Role Purpose

The Social Business Marketing Officer is responsible for building awareness and positive perceptions of the BLM brand and driving increased footfall and revenue through effective marketing of services and sharing of positive client experiences. This includes development and regular management of the marketing strategy and budget, measurement and reporting of key marketing metrics and overseeing production of all marketing collateral focusing on pillar 2 and Pillar 3.

Key Responsibilities

Deliver Comprehensive Marketing Strategy

• Commission and utilize market research, consumer insights, and segmentation to inform effective and impactful integrated marketing strategies and tactics2
• Drive the implementation of an innovative and comprehensive marketing strategy to raise awareness of Banja La Mtsogolo’s profile and to increase the impact of its services.
• Develop and implement consumer-led marketing activation plans and communication mix to build client awareness, product/service uptake and brand loyalty.
• Leverage global brand toolkits and tailor communication strategies (medium and messaging) to best meet client segment’s needs and adapt to local cultural, social and political environments.
• Oversee direct media buying activities including print, online, radio and television, and provide guidance on which advertising to choose and how best to apply it.
• Lead the development and execution of a monthly content plan for digital channels (website and social media) in coordination with clinical and operations teams. This will include creating content planners, content, uploading content on TikTok, Facebook, Instagram, and responding to customer feedback
• Engage with Centres and Social Marketing channel Leads to coordinate below-the-line activations and provide marketing collateral as required

Analyse and Leverage Market Data to Improve Performance

• Track key engagement and conversion metrics and review quarterly to continually adjust and improve on tactics and media
• Continuously gain knowledge of and analyse current market trends in SRH and competitor activity to identify opportunities and tackle arising threats.
• Monitor client feedback and work with Centres, Social Marketing, and Clinical Quality Leads to develop strategies for improving the client experience
• Work with the Contact Centre Supervisor to monitor data and adjust and improve the client journey

Engage and manage external vendors and partnerships

• Oversee the selection, contracting and ongoing management of creative, digital and media agencies and monitor their work to ensure it adheres to our brand manual, tone and positioning
• Coordinate and brief external agencies to ensure the requirements for new projects are met and delivered on time.
• Sourcing and securing sponsorships (both financial and non-financial) for marketing initiatives from our partners to help promote BLM work.

Key Skills

• Brand strategy and strategic thinking: good understanding of how brand strategy drives business results and client engagement
• Creative Problem Solving: able to develop innovative solutions to overcome marketing challenges
• Data Analysis: Proficiency in analyzing marketing metrics, including digital metrics, and translating data into actionable insights
• Media Planning & Strategy: Balancing reach, frequency, and budget constraints and seasonal campaign planning
• Digital marketing: a strong understanding of key digital platforms and how to leverage them effectively
• Negotiation and relationship management with media vendors and agencies
• Excellent communication skills – written and verbal skills. Very fluent English language skills required.
• Highly developed planning and organizational skills with the ability to juggle multiple projects to deliver with quality and on time
• Ability to work and build relationships , with good influencing and negotiation skills
• IT proficient with ability to utilize wide range of system and software i.e office suite, canva e.t.c

Qualifications and Experience

• Degree in relevant field, such as marketing, business, or communications or extensive practical experience
• At least 2 years of experience in direct to consumer brand marketing, preferably in the healthcare space
• Experience developing and/or evaluating brand concepts and translating into actionable campaigns
• Experience translating market insights into effective marketing strategy
• Experience building and executing successful digital campaigns

Personal Attributes

We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission and a focus on delivering measurable results. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully. You must be open-minded, curious, resilient, and solutions-oriented, and be committed to promoting equality, and safeguarding the welfare of team members and clients alike.

For this role, we’re looking for an individual who is:

• Passionate about improving women’s health
• Strong self-starter with initiative-taking attitudes
• Effective at fostering collaborative, high-performing team culture: Enjoy collaborating across different teams and sharing knowledge. Open-minded approach to diverse perspectives and contexts.
• Comfortable challenging the status quo and driving improvements in a positive, constructive way.
• Enjoy mentoring and building capabilities.
• Intellectual curiosity: curious about complex relationships between SRHR and broader global challenges and eager to explore innovative approaches to marketing
• Resilience & adaptability: Flexible attitude towards working in a fast-changing operating environment. Empathetic patience and thoughtfulness even in high-pressure, stressful situations, working collaboratively to find solutions. Strong ability to manage multiple tasks and effectively prioritize workload.
• Pro-Choice
• Genuine understanding and empathy of client/consumer needs and barriers
• Good verbal and written communication skills

Our Values

Mission Driven: With unwavering commitment, we exist to empower women and men to have children by choice not chance.

Client-Centered: We are dedicated to our clients and work tirelessly to deliver high-quality, high-impact services that meet their individual needs.

Accountable: We are accountable for our actions and focus on results, ensuring long-term sustainability and increasing the impact of the Partnership.

Courageous: We recruit and nurture talented, passionate, and brave people who dare to push boundaries, make tough decisions and challenge others in line with our mission.

Resilient: In challenging situations, we work together and support each other, adapting and learning to find solutions, whatever we’re up against.

Inclusive: We believe that diversity is a strength. We all play our part in creating a culture where every team member can thrive, feel valued and contribute meaningfully to our mission, and where all our clients feel welcome and supported. We believe that diversity is a strength. We all play our part in creating a culture where every team member can thrive, feel valued and contribute meaningfully to our mission, and where all our clients feel welcome and supported.

• Commission and utilize market research, consumer insights, and segmentation to inform effective and impactful integrated marketing strategies and tactics2
• Drive the implementation of an innovative and comprehensive marketing strategy to raise awareness of Banja La Mtsogolo’s profile and to increase the impact of its services.
• Develop and implement consumer-led marketing activation plans and communication mix to build client awareness, product/service uptake and brand loyalty.
• Leverage global brand toolkits and tailor communication strategies (medium and messaging) to best meet client segment’s needs and adapt to local cultural, social and political environments.
• Oversee direct media buying activities including print, online, radio and television, and provide guidance on which advertising to choose and how best to apply it.
• Lead the development and execution of a monthly content plan for digital channels (website and social media) in coordination with clinical and operations teams. This will include creating content planners, content, uploading content on TikTok, Facebook, Instagram, and responding to customer feedback
• Engage with Centres and Social Marketing channel Leads to coordinate below-the-line activations and provide marketing collateral as required
• Track key engagement and conversion metrics and review quarterly to continually adjust and improve on tactics and media
• Continuously gain knowledge of and analyse current market trends in SRH and competitor activity to identify opportunities and tackle arising threats.
• Monitor client feedback and work with Centres, Social Marketing, and Clinical Quality Leads to develop strategies for improving the client experience
• Work with the Contact Centre Supervisor to monitor data and adjust and improve the client journey
• Oversee the selection, contracting and ongoing management of creative, digital and media agencies and monitor their work to ensure it adheres to our brand manual, tone and positioning
• Coordinate and brief external agencies to ensure the requirements for new projects are met and delivered on time.
• Sourcing and securing sponsorships (both financial and non-financial) for marketing initiatives from our partners to help promote BLM work.

• Brand strategy and strategic thinking: good understanding of how brand strategy drives business results and client engagement
• Creative Problem Solving: able to develop innovative solutions to overcome marketing challenges
• Data Analysis: Proficiency in analyzing marketing metrics, including digital metrics, and translating data into actionable insights
• Media Planning & Strategy: Balancing reach, frequency, and budget constraints and seasonal campaign planning
• Digital marketing: a strong understanding of key digital platforms and how to leverage them effectively
• Negotiation and relationship management with media vendors and agencies
• Excellent communication skills – written and verbal skills. Very fluent English language skills required.
• Highly developed planning and organizational skills with the ability to juggle multiple projects to deliver with quality and on time
• Ability to work and build relationships , with good influencing and negotiation skills
• IT proficient with ability to utilize wide range of system and software i.e office suite, canva e.t.c

• Degree in relevant field, such as marketing, business, or communications or extensive practical experience
• At least 2 years of experience in direct to consumer brand marketing, preferably in the healthcare space
• Experience developing and/or evaluating brand concepts and translating into actionable campaigns
• Experience translating market insights into effective marketing strategy
• Experience building and executing successful digital campaigns