Territory Sales Manager
2026-01-22T09:39:31+00:00
Airtel
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FULL_TIME
Lilongwe
Lilongwe
10101
Malawi
Telecommunications
Sales & Retail, Management, Advertising & Marketing, Business Operations
2026-01-28T17:00:00+00:00
8
Why Airtel Malawi plc?
At Airtel Malawi, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.
We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.
By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Malawi.
Airtel Malawi is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.
Responsibilities
JOB PURPOSE
Managing territory retail sales and distribution activities including management and supervision of distributors, channel partners, subscriber acquisition, retention, dealer relations, and related financial performance in order to achieve revenue, quality gross additions and market share growth targets. Also to monitor territory sales and distribution performance in relation to business goals.
REPORTING TO THE ZONE BUSINESS MANAGER, THE ROLE WILL BE RESPONSIBLE FOR:
Business Performance
- Achieve subscriber volumes, retail revenue and market share objectives as per territory Business Plan.
- Manage retail sales budgets to ensure budget achievement
Business Plan Execution
Execution of annual territorial retail and distribution Business Plans
Revenue growth
- Attainment of territory Sales targets for the three business lines – Voice, Data and Airtel Money.
- Attainment of territory EVD sales contribution targets
Subscriber, Retailer and Agents Acquisition
- Quality Gross Additions Acquisitions for the territory.
- Recruitment of Voice, AM and Data retailers and/or agents within responsible territory.
- Execute door to door retailer and Franchisee management in the territory
Distribution and Serviceability
- Product availability and service delivery in the territory
- Development, roll out and management of distributor network, Wholesalers and Strategic Supply Depots (SSDs).
New Channel Development
- Identification and development of new trade channels
- Branding opportunities and development
Trade Development
- Enhance brand visibility in the responsible zone
- POS roll out in trade based on set standards and trade marketing guidelines
- Trade and consumer promotion execution
Training and Development
On the job coaching of distributor sales men(DSRs),Trade Developers & Brand Ambassadors
Reporting
Preparation of timely and accurate management reports to reflect the performance of the sales zone in line with company objectives and set operational benchmarks on both team and individual targets.
Market Intelligence
- Provide regular market intelligence and competitor developments to the management
- Be able to adopt and adapt to changing environment and priorities in accordance with company objectives
Visibility
Ensure that all outlets are visible and merchandised to standard as laid out in the Route to market specifications.
Customer Appreciation
Maintain dealer relations and Implement customer appreciation programs in line with programs laid out in the annual plan
Qualifications
Educational and Experience Requirement
- 3 – 5 years sales and distribution experience within FMCGs dealing with multiple channels.
- Bachelor’s Degree preferably in Sales, Marketing or Related Business Field from a reputable University
- Mobile telephony knowledge and clear understanding of the dynamics of the telecommunication industry
- People management skills
- Communication skills
Generic Competencies
- Building Value Based Relationships
- Leveraging and Respecting Others
- Problem Analysis / Problem Solving
- Results focused
- Sustaining operational excellence
- Integrity
- Analytical Skills
- Priority setting within the framework of responsibilities
- Rapid execution of decisions through internal management process
- Planner and executer
- Achieve subscriber volumes, retail revenue and market share objectives as per territory Business Plan.
- Manage retail sales budgets to ensure budget achievement
- Execution of annual territorial retail and distribution Business Plans
- Attainment of territory Sales targets for the three business lines – Voice, Data and Airtel Money.
- Attainment of territory EVD sales contribution targets
- Quality Gross Additions Acquisitions for the territory.
- Recruitment of Voice, AM and Data retailers and/or agents within responsible territory.
- Execute door to door retailer and Franchisee management in the territory
- Product availability and service delivery in the territory
- Development, roll out and management of distributor network, Wholesalers and Strategic Supply Depots (SSDs).
- Identification and development of new trade channels
- Branding opportunities and development
- Enhance brand visibility in the responsible zone
- POS roll out in trade based on set standards and trade marketing guidelines
- Trade and consumer promotion execution
- On the job coaching of distributor sales men(DSRs),Trade Developers & Brand Ambassadors
- Preparation of timely and accurate management reports to reflect the performance of the sales zone in line with company objectives and set operational benchmarks on both team and individual targets.
- Provide regular market intelligence and competitor developments to the management
- Be able to adopt and adapt to changing environment and priorities in accordance with company objectives
- Ensure that all outlets are visible and merchandised to standard as laid out in the Route to market specifications.
- Maintain dealer relations and Implement customer appreciation programs in line with programs laid out in the annual plan
- People management skills
- Communication skills
- Building Value Based Relationships
- Leveraging and Respecting Others
- Problem Analysis / Problem Solving
- Results focused
- Sustaining operational excellence
- Integrity
- Analytical Skills
- Priority setting within the framework of responsibilities
- Rapid execution of decisions through internal management process
- Planner and executer
- 3 – 5 years sales and distribution experience within FMCGs dealing with multiple channels.
- Bachelor’s Degree preferably in Sales, Marketing or Related Business Field from a reputable University
- Mobile telephony knowledge and clear understanding of the dynamics of the telecommunication industry
JOB-6971f0534f685
Vacancy title:
Territory Sales Manager
[Type: FULL_TIME, Industry: Telecommunications, Category: Sales & Retail, Management, Advertising & Marketing, Business Operations]
Jobs at:
Airtel
Deadline of this Job:
Wednesday, January 28 2026
Duty Station:
Lilongwe | Lilongwe
Summary
Date Posted: Thursday, January 22 2026, Base Salary: Not Disclosed
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JOB DETAILS:
Why Airtel Malawi plc?
At Airtel Malawi, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.
We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.
By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Malawi.
Airtel Malawi is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.
Responsibilities
JOB PURPOSE
Managing territory retail sales and distribution activities including management and supervision of distributors, channel partners, subscriber acquisition, retention, dealer relations, and related financial performance in order to achieve revenue, quality gross additions and market share growth targets. Also to monitor territory sales and distribution performance in relation to business goals.
REPORTING TO THE ZONE BUSINESS MANAGER, THE ROLE WILL BE RESPONSIBLE FOR:
Business Performance
- Achieve subscriber volumes, retail revenue and market share objectives as per territory Business Plan.
- Manage retail sales budgets to ensure budget achievement
Business Plan Execution
Execution of annual territorial retail and distribution Business Plans
Revenue growth
- Attainment of territory Sales targets for the three business lines – Voice, Data and Airtel Money.
- Attainment of territory EVD sales contribution targets
Subscriber, Retailer and Agents Acquisition
- Quality Gross Additions Acquisitions for the territory.
- Recruitment of Voice, AM and Data retailers and/or agents within responsible territory.
- Execute door to door retailer and Franchisee management in the territory
Distribution and Serviceability
- Product availability and service delivery in the territory
- Development, roll out and management of distributor network, Wholesalers and Strategic Supply Depots (SSDs).
New Channel Development
- Identification and development of new trade channels
- Branding opportunities and development
Trade Development
- Enhance brand visibility in the responsible zone
- POS roll out in trade based on set standards and trade marketing guidelines
- Trade and consumer promotion execution
Training and Development
On the job coaching of distributor sales men(DSRs),Trade Developers & Brand Ambassadors
Reporting
Preparation of timely and accurate management reports to reflect the performance of the sales zone in line with company objectives and set operational benchmarks on both team and individual targets.
Market Intelligence
- Provide regular market intelligence and competitor developments to the management
- Be able to adopt and adapt to changing environment and priorities in accordance with company objectives
Visibility
Ensure that all outlets are visible and merchandised to standard as laid out in the Route to market specifications.
Customer Appreciation
Maintain dealer relations and Implement customer appreciation programs in line with programs laid out in the annual plan
Qualifications
Educational and Experience Requirement
- 3 – 5 years sales and distribution experience within FMCGs dealing with multiple channels.
- Bachelor’s Degree preferably in Sales, Marketing or Related Business Field from a reputable University
- Mobile telephony knowledge and clear understanding of the dynamics of the telecommunication industry
- People management skills
- Communication skills
Generic Competencies
- Building Value Based Relationships
- Leveraging and Respecting Others
- Problem Analysis / Problem Solving
- Results focused
- Sustaining operational excellence
- Integrity
- Analytical Skills
- Priority setting within the framework of responsibilities
- Rapid execution of decisions through internal management process
- Planner and executer
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
Job application procedure
Application Link: Click Here to Apply Now
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