About Unicaf

Unicaf is a leading online higher education platform, with a physical presence in 12 countries, assisting universities to go online. This full-time role offers exciting projects and continuous learning. As a Digital Marketing Officer, you will manage online presence, create engaging content, and drive strategic campaigns to enhance brand visibility.

Responsibilities

Social Media Strategy: Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the Malawian audience.

Paid Campaigns: Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.

Content Creation & Curation: Design and curate a localized social media content calendar for Facebook and Instagram, ensuring daily posts that resonate with the local audience.

Performance Analysis: Analyse and report on social media performance.

Cross-Functional Collaboration: Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging.

Trend Monitoring: Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective.

Competitive Analysis: Monitor competitors on social media, identifying trends, insights, and opportunities for strategic improvement.

Influencer & Collaboration Sourcing: Identify and engage local influencers and websites for potential collaborations to amplify our brand’s reach.

Requirements

• Proven experience of at least 1 year as a Digital Marketing Officer or in a similar role.
• Excellent written and verbal communication skills in English.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Experience with digital media advertising and analytics tools.
• Ability to manage multiple projects independently.
• Ability to handle multiple assignments and meet established deadlines with high attention to detail.
• Strong organisational and time-management skills.

• Develop, implement, and manage our social media strategy to enhance brand presence and engagement with the Malawian audience.
• Plan, execute, and manage paid campaigns across various channels including Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
• Design and curate a localized social media content calendar for Facebook and Instagram, ensuring daily posts that resonate with the local audience.
• Analyse and report on social media performance.
• Work closely with the Marketing Team to align social media initiatives with broader campaigns, promotions, and brand messaging.
• Stay informed about industry trends and emerging social media platforms to keep our strategies current and effective.
• Monitor competitors on social media, identifying trends, insights, and opportunities for strategic improvement.
• Identify and engage local influencers and websites for potential collaborations to amplify our brand’s reach.

• Social media strategy development and management
• Paid campaign planning, execution, and management (Google Ads, Facebook, Instagram, LinkedIn)
• Content creation and curation for social media
• Social media performance analysis and reporting
• Cross-functional collaboration
• Trend monitoring
• Competitive analysis
• Influencer and collaboration sourcing
• Digital media advertising and analytics tools experience
• Ability to manage multiple projects independently
• Ability to handle multiple assignments and meet established deadlines with high attention to detail
• Strong organizational and time-management skills
• Excellent written and verbal communication skills in English

• Proven experience of at least 1 year as a Digital Marketing Officer or in a similar role.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Experience with digital media advertising and analytics tools.