About the Role

‎SME Clinic, on behalf of its client, a leading national radio station, is recruiting a General Manager. The station is seeking a visionary and results-driven General Manager to lead one of Malawi’s leading radio stations into its next era of growth, relevance, and influence. The role calls for a strategic leader with deep media industry knowledge, strong commercial acumen, and a proven ability to inspire high-performing teams while expanding audience engagement nationwide.

The ideal candidate must demonstrate exceptional resilience, sound judgment under pressure, and the maturity to operate in a highly demanding environment, reporting to a rigorous and exacting Board of Directors.

Key Responsibilities

• Provide strategic leadership and overall management of the radio station
• Drive commercial growth through revenue diversification, partnerships, and innovation
• Oversee programming, content quality, and audience growth strategies
• Ensure full compliance with Malawi’s media laws and regulatory frameworks
• Lead brand positioning, marketing, and digital transformation initiatives
• Manage key stakeholder relationships, including advertisers, regulators, media partners, and communities
• Oversee budgeting, financial performance, and operational efficiency
• Build, mentor, and lead high-performing editorial and administrative teams

Required Qualifications & Experience

• Bachelor’s degree in Media, Business Administration, Communications, Journalism, or a related field (Master’s degree an added advantage)
• Senior leadership experience in media, broadcasting, or commercial management
• Proven track record in revenue growth within competitive media environments
• Strong understanding of radio programming, audience analytics, and media trends
• Demonstrated experience in digital media integration and brand development

Core Competencies

• Strategic and visionary leadership
• Commercial acumen and partnership development
• Content and programming oversight
• Financial and operational management
• People leadership and talent development
• Stakeholder and public engagement

What is On Offer

• Competitive executive remuneration package
• Opportunity to lead a nationally influential media platform
• A dynamic, creative, and performance-driven environment
• Platform to drive innovation in Malawian broadcasting

• Provide strategic leadership and overall management of the radio station
• Drive commercial growth through revenue diversification, partnerships, and innovation
• Oversee programming, content quality, and audience growth strategies
• Ensure full compliance with Malawi’s media laws and regulatory frameworks
• Lead brand positioning, marketing, and digital transformation initiatives
• Manage key stakeholder relationships, including advertisers, regulators, media partners, and communities
• Oversee budgeting, financial performance, and operational efficiency
• Build, mentor, and lead high-performing editorial and administrative teams

• Strategic and visionary leadership
• Commercial acumen and partnership development
• Content and programming oversight
• Financial and operational management
• People leadership and talent development
• Stakeholder and public engagement

• Bachelor’s degree in Media, Business Administration, Communications, Journalism, or a related field (Master’s degree an added advantage)
• Senior leadership experience in media, broadcasting, or commercial management
• Proven track record in revenue growth within competitive media environments
• Strong understanding of radio programming, audience analytics, and media trends
• Demonstrated experience in digital media integration and brand development