Background

Malawi’s Largest Hardware and Homeware Store is requiring the services of a fully qualified and competent Head of Marketing responsible for developing and executing a commercially focused marketing strategy that drives sales growth, customer acquisition, brand awareness and market penetration across all business channels.

Key Responsibilities

• Develop and execute the annual and monthly marketing strategy and calendar.
• Drive marketing initiatives that directly contribute to sales and customer growth.
• Lead digital marketing across Facebook, TikTok, WhatsApp and website platforms.
• Plan and execute promotional campaigns from concept through to implementation and reporting.
• Develop strategies to increase customer acquisition, engagement and retention.
• Manage Build Africa’s brand and strengthen the visibility of key product and supplier brands.
• Monitor competitors, market trends and customer behaviour.
• Drive effective in-store marketing and promotional execution across our branches.
• Lead, coach and hold the Marketing team accountable for delivery and performance.
• Monitor marketing expenditure and ensure measurable return on investment.

Key Performance Indicators

The successful candidate will be measured against:

• Sales growth generated through marketing
• Customer acquisition and lead generation
• Marketing ROI / campaign performance
• Digital growth, reach and engagement
• Campaign execution and delivery
• Brand awareness and market penetration
• Achievement of the annual marketing plan
• Marketing team performance and accountability

• Develop and execute the annual and monthly marketing strategy and calendar.
• Drive marketing initiatives that directly contribute to sales and customer growth.
• Lead digital marketing across Facebook, TikTok, WhatsApp and website platforms.
• Plan and execute promotional campaigns from concept through to implementation and reporting.
• Develop strategies to increase customer acquisition, engagement and retention.
• Manage Build Africa’s brand and strengthen the visibility of key product and supplier brands.
• Monitor competitors, market trends and customer behaviour.
• Drive effective in-store marketing and promotional execution across our branches.
• Lead, coach and hold the Marketing team accountable for delivery and performance.
• Monitor marketing expenditure and ensure measurable return on investment.

• Digital marketing (Facebook, TikTok, WhatsApp, website)
• Marketing strategy development and execution
• Campaign planning and execution
• Brand management
• Market trend analysis
• Customer behavior analysis
• Team leadership and coaching
• Budget management
• ROI analysis

• Fully qualified and competent Head of Marketing