Territory Sales Manager
2026-05-12T09:23:34+00:00
Airtel
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FULL_TIME
Mangochi and Mzuzu
Mangochi
10101
Malawi
Telecommunications
Sales & Retail, Management, Business Operations, Advertising & Marketing
2026-05-18T17:00:00+00:00
8
Why Airtel Malawi plc?
At Airtel Malawi, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.
We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.
By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Malawi.
Airtel Malawi is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.
JOB PURPOSE
Managing territory retail sales and distribution activities including management and supervision of distributors, channel partners, subscriber acquisition, retention, dealer relations, and related financial performance in order to achieve revenue, quality gross additions and market share growth targets. Also to monitor territory sales and distribution performance in relation to business goals
POSITION LOCATIONS
Mangochi and Mzuzu (2)
KEY RESPONSIBILITIES
1. Business Performance
Achieving subscriber volumes, retail revenue and market share objectives as per territory Business Plan.
Managing retail sales budgets to ensure budget achievement
2. Business Plan Execution
Execution of annual territorial retail and distribution Business Plans, Revenue growth
Attainment of territory Sales targets for the three business lines – Voice, Data and Airtel Money.
Attainment of territory EVD sales contribution targets
3. Subscriber, Retailer and Agents Acquisition
Quality Gross Additions Acquisitions for the territory.
Recruitment of Voice, AM and Data retailers and/or agents within responsible territory.
Executing door to door retailer and Franchisee management in the territory
4.Distribution and Serviceability
Product availability and service delivery in the territory
Development, roll out and management of distributor network, Wholesalers and Strategic Supply Depots (SSDs).
5. New Channel Development
Identification and development of new trade channels
Branding opportunities and development
6. Trade Development
Enhancing brand visibility in the responsible zone
POS roll out in trade based on set standards and trade marketing guidelines
Trade and consumer promotion execution
7.Training and Development
On the job coaching of distributor sales men(DSRs),SSOs, ISPs & Brand Ambassadors
Reporting
8. Reporting
Preparation of timely and accurate management reports to reflect the performance of the sales zone in line with company objectives and set operational benchmarks on both team and individual targets.
9. Market Intelligence
Providing regular market intelligence and competitor developments to the management
Be able to adopt and adapt to changing environment and priorities in accordance with company objectives.
Visibility
Ensuring that all outlets are visible and merchandised to standard as laid out in the Route to market specification
10. Customer Appreciation
Maintaining dealer relations and Implement customer appreciation programs in line with programs laid out in the annual plan
11. Reporting
Preparation of timely and accurate management reports to reflect the performance of the sales zone in line with company objectives and set operational benchmarks on both team and individual targets.
12. Market Intelligence
Providing regular market intelligence and competitor developments to the management
Be able to adopt and adapt to changing environment and priorities in accordance with company objectives.
JOB REQUIREMENT / QUALIFICATION
3 – 5 years sales and distribution experience within FMCGs dealing with multiple channels.
Bachelor’s Degree preferably in Sales, Marketing or Related Business Field from a reputable institution
REQUIRED SKILLS
Mobile telephony knowledge and clear understanding of the dynamics of the telecommunication industry
People management skills
Communication skills
GENERAL COMPETENCIES
Building Value Based Relationships
Leveraging and Respecting Others
Problem Analysis / Problem Solving
Results focused
Sustaining operational excellence
Integrity
ANALYTICAL SKILLS
Priority setting within the framework of responsibilities
Rapid execution of decisions through internal management process
Planner and executer
- Achieving subscriber volumes, retail revenue and market share objectives as per territory Business Plan.
- Managing retail sales budgets to ensure budget achievement
- Execution of annual territorial retail and distribution Business Plans, Revenue growth
- Attainment of territory Sales targets for the three business lines – Voice, Data and Airtel Money.
- Attainment of territory EVD sales contribution targets
- Quality Gross Additions Acquisitions for the territory.
- Recruitment of Voice, AM and Data retailers and/or agents within responsible territory.
- Executing door to door retailer and Franchisee management in the territory
- Product availability and service delivery in the territory
- Development, roll out and management of distributor network, Wholesalers and Strategic Supply Depots (SSDs).
- Identification and development of new trade channels
- Branding opportunities and development
- Enhancing brand visibility in the responsible zone
- POS roll out in trade based on set standards and trade marketing guidelines
- Trade and consumer promotion execution
- On the job coaching of distributor sales men(DSRs),SSOs, ISPs & Brand Ambassadors
- Preparation of timely and accurate management reports to reflect the performance of the sales zone in line with company objectives and set operational benchmarks on both team and individual targets.
- Providing regular market intelligence and competitor developments to the management
- Be able to adopt and adapt to changing environment and priorities in accordance with company objectives.
- Ensuring that all outlets are visible and merchandised to standard as laid out in the Route to market specification
- Maintaining dealer relations and Implement customer appreciation programs in line with programs laid out in the annual plan
- Mobile telephony knowledge and clear understanding of the dynamics of the telecommunication industry
- People management skills
- Communication skills
- Building Value Based Relationships
- Leveraging and Respecting Others
- Problem Analysis / Problem Solving
- Results focused
- Sustaining operational excellence
- Integrity
- Priority setting within the framework of responsibilities
- Rapid execution of decisions through internal management process
- Planner and executer
- 3 – 5 years sales and distribution experience within FMCGs dealing with multiple channels.
- Bachelor’s Degree preferably in Sales, Marketing or Related Business Field from a reputable institution
JOB-6a02f196f4210
Vacancy title:
Territory Sales Manager
[Type: FULL_TIME, Industry: Telecommunications, Category: Sales & Retail, Management, Business Operations, Advertising & Marketing]
Jobs at:
Airtel
Deadline of this Job:
Monday, May 18 2026
Duty Station:
Mangochi and Mzuzu | Mangochi
Summary
Date Posted: Tuesday, May 12 2026, Base Salary: Not Disclosed
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JOB DETAILS:
Why Airtel Malawi plc?
At Airtel Malawi, we act with passion, energy, and a can-do attitude. Innovation with an entrepreneurial spirit drive us. If you like “ordinary”, then we are not for you.
We champion diversity. We anticipate, adapt, and deliver solutions that enrich the lives of communities we serve. we roll up our sleeves to win with our customers.
By choosing Airtel, you choose to be part of a winning team. All this in addition to a brilliant opportunity to build a career in your field of expertise, across our different operating companies in Malawi.
Airtel Malawi is proud to be an equal opportunity employer and remain fully committed to diversity and inclusion in the workplace.
JOB PURPOSE
Managing territory retail sales and distribution activities including management and supervision of distributors, channel partners, subscriber acquisition, retention, dealer relations, and related financial performance in order to achieve revenue, quality gross additions and market share growth targets. Also to monitor territory sales and distribution performance in relation to business goals
POSITION LOCATIONS
Mangochi and Mzuzu (2)
KEY RESPONSIBILITIES
1. Business Performance
Achieving subscriber volumes, retail revenue and market share objectives as per territory Business Plan.
Managing retail sales budgets to ensure budget achievement
2. Business Plan Execution
Execution of annual territorial retail and distribution Business Plans, Revenue growth
Attainment of territory Sales targets for the three business lines – Voice, Data and Airtel Money.
Attainment of territory EVD sales contribution targets
3. Subscriber, Retailer and Agents Acquisition
Quality Gross Additions Acquisitions for the territory.
Recruitment of Voice, AM and Data retailers and/or agents within responsible territory.
Executing door to door retailer and Franchisee management in the territory
4.Distribution and Serviceability
Product availability and service delivery in the territory
Development, roll out and management of distributor network, Wholesalers and Strategic Supply Depots (SSDs).
5. New Channel Development
Identification and development of new trade channels
Branding opportunities and development
6. Trade Development
Enhancing brand visibility in the responsible zone
POS roll out in trade based on set standards and trade marketing guidelines
Trade and consumer promotion execution
7.Training and Development
On the job coaching of distributor sales men(DSRs),SSOs, ISPs & Brand Ambassadors
Reporting
8. Reporting
Preparation of timely and accurate management reports to reflect the performance of the sales zone in line with company objectives and set operational benchmarks on both team and individual targets.
9. Market Intelligence
Providing regular market intelligence and competitor developments to the management
Be able to adopt and adapt to changing environment and priorities in accordance with company objectives.
Visibility
Ensuring that all outlets are visible and merchandised to standard as laid out in the Route to market specification
10. Customer Appreciation
Maintaining dealer relations and Implement customer appreciation programs in line with programs laid out in the annual plan
11. Reporting
Preparation of timely and accurate management reports to reflect the performance of the sales zone in line with company objectives and set operational benchmarks on both team and individual targets.
12. Market Intelligence
Providing regular market intelligence and competitor developments to the management
Be able to adopt and adapt to changing environment and priorities in accordance with company objectives.
JOB REQUIREMENT / QUALIFICATION
3 – 5 years sales and distribution experience within FMCGs dealing with multiple channels.
Bachelor’s Degree preferably in Sales, Marketing or Related Business Field from a reputable institution
REQUIRED SKILLS
Mobile telephony knowledge and clear understanding of the dynamics of the telecommunication industry
People management skills
Communication skills
GENERAL COMPETENCIES
Building Value Based Relationships
Leveraging and Respecting Others
Problem Analysis / Problem Solving
Results focused
Sustaining operational excellence
Integrity
ANALYTICAL SKILLS
Priority setting within the framework of responsibilities
Rapid execution of decisions through internal management process
Planner and executer
Work Hours: 8
Experience in Months: 36
Level of Education: bachelor degree
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