Overview

Horizon Global Limited is seeking a dynamic, results-oriented Trade Marketing Officer to join its Malawi operations. This role offers an exciting opportunity for a junior-level professional to drive nationwide marketing initiatives, strengthen brand presence, and support sales growth.

Key Responsibilities

• Develop and implement effective trade marketing strategies to enhance sales performance and brand visibility.
• Collaborate closely with sales teams and retail partners to execute marketing campaigns and promotional activities.
• Analyze sales data, market trends, and consumer insights to inform and optimize marketing strategies.
• Manage the trade marketing budget and ensure cost-effective execution of all activities.
• Develop promotional materials, in-store displays, and visual merchandising initiatives.
• Plan and execute both ATL (Above-The-Line) and BTL (Below-The-Line) marketing activities.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of two (2) years’ experience in trade marketing, preferably within the FMCG sector.
• Strong understanding of sales processes and retail operations.
• Excellent analytical, communication, and problem-solving skills.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint).

• Develop and implement effective trade marketing strategies to enhance sales performance and brand visibility.
• Collaborate closely with sales teams and retail partners to execute marketing campaigns and promotional activities.
• Analyze sales data, market trends, and consumer insights to inform and optimize marketing strategies.
• Manage the trade marketing budget and ensure cost-effective execution of all activities.
• Develop promotional materials, in-store displays, and visual merchandising initiatives.
• Plan and execute both ATL (Above-The-Line) and BTL (Below-The-Line) marketing activities.

• Excellent analytical skills
• Excellent communication skills
• Excellent problem-solving skills
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint)

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of two (2) years’ experience in trade marketing, preferably within the FMCG sector.
• Strong understanding of sales processes and retail operations.