Background

Telekom Networks Malawi Plc (TNM Plc) is leading Malawi’s digital transformation, delivering next generation connectivity, mobile financial services, and enterprise solutions that are redefining how businesses connect, operate, and grow. As a fast evolving, innovation driven telecommunications and digital services provider, TNM is shaping the future of connectivity in Malawi. To support this vision, we are seeking to attract high calibre, commercially astute, and relationship driven professionals to join the Company in the positions below. This is a high impact opportunity for individuals who thrive in dynamic, performance-oriented environments and are motivated by results. At TNM, you will join a team that goes beyond to empower businesses, drive digital transformation, and unlock sustainable growth in an increasingly connected economy.

The Youth Segment Manager

Reporting to the Marketing Director, the Youth Segment Manager shall be responsible for developing and executing strategies that drive customer acquisition, engagement, retention, and revenue growth within the youth segment. The role oversees segment performance, product development, partnerships, and targeted campaigns to ensure TNM remains the preferred digital and telecommunications brand for young customers.

Major Tasks and Responsibilities

• Develop and implement youth segment strategies to drive subscriber growth, retention, and revenue.
• Identify customer needs and market trends to develop relevant products, offers, and value propositions for the youth market.
• Lead the planning and execution of targeted youth campaigns, promotions, and engagement initiatives.
• Monitor segment performance and recommend actions to improve acquisition, usage, and customer lifetime value.
• Conduct customer and market analysis to generate insights that support strategic decision-making.
• Collaborate with Product, Digital, Sales, Brand, and Customer Experience teams to deliver superior customer experience.
• Establish and manage partnerships with universities, colleges, youth organizations, and digital platforms to strengthen brand presence.
• Monitor competitor activities and industry trends to identify growth opportunities and maintain market competitiveness.
• Manage the segment budget and ensure effective utilization of marketing and promotional resources.
• Prepare periodic performance reports and recommendations for management.

Educational and Professional Requirements

• Bachelor's Degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Business Information Systems, or related field.
• Professional certifications in Digital Marketing, Data Analytics, Customer Experience, or Product Management will be an added advantage.
• Minimum 3 years' experience in Marketing, Segment Management, Product Management, Customer Value Management within Telecoms, FMCG, Banking, or Digital Services.
• Proven experience in customer segmentation, campaign management, and customer lifecycle management.
• Strong analytical skills with experience in using customer and market insights to drive business decisions.
• Experience in developing and managing products, propositions, and value offers targeted at youth customers.
• Understanding of digital channels, social media trends, and youth consumer behavior.
• Experience in data analysis tools such as Power BI, Tableau, SQL, or similar analytics platforms.
• Customer Centricity [Pro- Youth], commercial acumen, data analytics and interpretation, innovation & creativity.
• Market Research and Consumer Insights

• Develop and implement youth segment strategies to drive subscriber growth, retention, and revenue.
• Identify customer needs and market trends to develop relevant products, offers, and value propositions for the youth market.
• Lead the planning and execution of targeted youth campaigns, promotions, and engagement initiatives.
• Monitor segment performance and recommend actions to improve acquisition, usage, and customer lifetime value.
• Conduct customer and market analysis to generate insights that support strategic decision-making.
• Collaborate with Product, Digital, Sales, Brand, and Customer Experience teams to deliver superior customer experience.
• Establish and manage partnerships with universities, colleges, youth organizations, and digital platforms to strengthen brand presence.
• Monitor competitor activities and industry trends to identify growth opportunities and maintain market competitiveness.
• Manage the segment budget and ensure effective utilization of marketing and promotional resources.
• Prepare periodic performance reports and recommendations for management.

• Customer Centricity [Pro- Youth]
• Commercial acumen
• Data analytics and interpretation
• Innovation & creativity
• Market Research and Consumer Insights
• Customer segmentation
• Campaign management
• Customer lifecycle management
• Data analysis tools such as Power BI, Tableau, SQL, or similar analytics platforms
• Understanding of digital channels, social media trends, and youth consumer behavior

• Bachelor's Degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Business Information Systems, or related field.
• Professional certifications in Digital Marketing, Data Analytics, Customer Experience, or Product Management will be an added advantage.